About
We’re the 80 year start-up of pet nutrition, bringing a new way of thinking about pet wellness.
Actively listening to both ends of the leash
The needs of pets and their owners are changing.
We’re able to adapt quickly to address their continuously evolving demands, while providing our partners with the quality and reassurance of operating at a global scale.
80+ years of expertise in nutrition and
large-scale production.
PET THEORY is the venture-studio of ERBACHER the food family, one of Europe’s largest and most trusted pet food manufacturers.
Born out of a need to innovate differently, we’re all about building unique brands at a pace that keeps up with today’s pet owners.
Previously Unavailable
Pet Theory is possible thanks to our partners at Previously Unavailable, an innovation studio that works with ambitious leaders who are inventing or reinventing.
Previously Unavailable is based in Auckland, New Zealand.
Our founders
Our team is based in Auckland, New Zealand, and with partners in the USA, Canada, and Australia, we have a
global reach.
